A2P Best Practice for Operators

My slightly longer blog posts are now generally published on the Beepsend homepage. If you don’t have that in your general flow, please find a link here:


It’s a text on operator Best Practice, following facing an RFP offering exclusivity in exchange for a revenue commit. This is a scenario with disturbingly short sighted benefits for the operator, and long term harm to the business as such. The Swedish expression for this is “pee in your pants” solution – the immediate effect is warm and cosy, but rather soon the negative effects kick in.

I welcome all feedback and comments on the text.

(And YES, there is still a Beepsend page with original material – it will eventually be merged with the Twilio one).

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